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Tile user data possibly hacked in ‘extortion attempt’: Life360

Brett Balicki and Addy Bink

5 minutes ago

(WJET/WFXP) – Life360, a security and location services company, says it was the target of a “criminal extortion attempt” after a hacker gained “unauthorized access” to sensitive information on the group’s Tile customer support platform.

Tile products, which are similar to Apple AirTags, allow you to track the item (keys, a bag, your wallet) online. Life360 acquired the company in 2021.


According to a statement released Wednesday by CEO Chris Hulls, an unknown actor sent emails to the company saying they had breached and obtained Tile’s customer information.

WASHINGTON, DC – OCTOBER 13: Tile Sport tracker, one of the items for the Post’s annual gift guide, on October 13, 2017 in Washington, DC. (Photo by Bill O’Leary/The Washington Post via Getty Images)

“We immediately launched an investigation into the possible incident and discovered unauthorized access to a Tile customer support platform (but not our Tile service platform),” he explained.

Life360 stated that the data involved included names, addresses, email addresses, phone numbers, and Tile device identification numbers.

However, that stolen data does not include credit card numbers, passwords or login credentials, location data, or government-issued identification numbers “because the Tile customer support platform did not contain these types of information.”

“We have taken and will continue to take steps to further protect our systems from bad actors, and we have reported this event and the extortion attempt to law enforcement. We remain committed to keeping families safe online and in the real world,” Hulls said.

Hull added that the company believes this attack only targeted specific Tile customer data and that it is not a widespread problem. Additional measures are also being taken to further protect their systems and prevent future attacks.

Further details have not yet been released.