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NBC drops $2.5 billion to surpass TNT’s $1.2 billion to steal NBA TV rights, leaving Kevin Garnett in shock

The show Within the NBA is practically a phenomenon unto itself, something that has attracted endless fans for a long time. Over the years, the panel of Shaquille O’Neal, Charles Barkley, Ernie Johnson Jr. and Kenny Smith entertained fans every night with their in-depth analysis of the NBA, along with some hilarious banter to go along with it. However, despite the success, the NBA on TNT’s show is in jeopardy following NBC’s $2.5 billion bid. Learning the news, Kevin Garnett has a similar response to virtually every fan of the league.

A fan account on Instagram uploaded a video of Jack Travers explaining NBC-TNT’s ongoing bid situation to viewers. According to Travers, Inside the NBA is in jeopardy as NBC prepares a $2.5 billion offer. This would be more than double TNT’s offer ($1.2 billion).

“We may be witnessing the end of Inside the NBA and it’s all because of a new TV rights deal being signed next season. Over the past decade we’ve watched Shaq, Chuck and the others give us entertaining TV around the games. But NBC is trying to wipe that away and steal the rights from TNT. As the NBA negotiates its next media rights deal, they prepare a $2.5 billion offer.” Travers said.

The content creator further spoke about the success of the national network ‘NBC’ had in the 1990s. But at the same time, he explained that the presence of the show, hosted by Ernie Johnson Jr., was much more valuable in terms of attracting attention and increasing the NBA’s brand awareness.

“Now, NBC is no stranger to the league, as they broadcast their games from 1990 to 2002. And when the Bulls were still a dynasty, they had a hit in ‘Roundball Rock’ that became iconic at the time.

The amount of views and brand awareness these guys bring in makes all the difference in the world. I mean, I’d be watching a Hornets-Pistons game if I heard Shaq and Chuck yapping the entire time. They’re going viral like it seems every day,’ he concluded.

Sharing this clip on his Instagram Stories, Kevin Garnett had a similar reaction to other basketball fans about the possibility of Inside the NBA being dismantled. By subtitling his story, “Damnnnnnn… Say a word”KG was clearly discouraged.

Just the thought of the show no longer airing has fans frustrated. However, nothing has been confirmed yet. Hopefully, TNT will surpass NBC’s initial offer and increase the currently expected $75 billion NBA TV deal to an even larger amount.

Shaquille O’Neal and Charles Barkley had signed extensions with TNT

Mandatory credit: Kim Klement-USA TODAY Sports

If TNT doesn’t make a bigger offer than NBC’s, the admired show would be in jeopardy. The most pressing issue in this fiasco, however, would be the management of the decade-long deals that Shaquille O’Neal and Charles Barkley signed two years ago.

In 2022, the Shaq-Chuck duo signed significant extensions with Turner Sports (parent company of TNT) that would keep them associated with TNT for another ten years. If NBC were to acquire TNT’s media rights, it is unclear what Turner Sports would do with the contracts of the two NBA legends.

Amid all the noise, Charles Barkley spoke about the potential of his studio losing the rights. While he was set to become a free agent, due to a clause in the 2022 extension he signed, even if ‘Within the NBA’ if he moved to another network it wouldn’t be the same because of Ernie Johnson Jr.’s dedication. to Turner Sports.

As the show’s primary host, the fact remains that Ernie is a big reason behind the success that ‘Inside the NBA’ witnessed for years.

While the entire basketball community is currently engrossed in the ongoing NBA playoffs, this NBA-TNT sideline war only seems to be getting more concerning as time goes by.